For my first two years, I priced projects by guessing what the client could afford. It was a terrible system.
Price the outcome, not the hours
A store that makes the client $10K a month is worth more than “30 hours of work”. Ask about the business goal first.
Use three packages
Give clients a basic, a recommended and a premium option. Most people pick the middle one, so make it the one you actually want to sell.
Always charge a deposit
50% up front. It filters out unserious clients and protects your time.
Raise prices every ten projects
If nobody pushes back on your price, it’s too low.
Habib ur Rehman
WordPress developer & mentor. 2K+ websites delivered for 1.5K+ clients worldwide. Writing about building fast websites and a freelance career that lasts.
