
A client came to me with a WooCommerce store loading in 9 seconds. Cart abandonment was brutal and sales were flat.
What we did
- Replaced four heavy plugins with two lightweight ones
- Converted every image to WebP with lazy loading
- Cleaned 14,000 junk rows from the database
- Set up proper object caching
The result after two weeks
- Load time: 9s → 1.8s
- Bounce rate down 34%
- Conversions noticeably up within the first month
Total time invested: under six hours. Most stores don’t need a rebuild, they need someone who knows where to look.



